Psychology-Driven Marketing Research in Practice

Blog coming soon – launching July 2025

This space will feature practical insights, research-driven reflections, and thought-provoking perspectives at the intersection of psychology, consumer behavior, and marketing strategy. Articles are in the works and will begin rolling out by July 2025.

Mapping Mindsets & Meaning
Evette Joyce, PsyD Evette Joyce, PsyD

Mapping Mindsets & Meaning

Drawing from a range of psychological theories and models, the MMM framework maps how people perceive, interpret, and respond to their environment. This includes your brand, message, product, or social cause.

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